Latest in Marketing and Promotion
Silver Jeans’ New CEO Suzanne Silverstein Works to Modernize Denim Brand’s Image and Diversify Offerings
Since joining as CEO last July, Suzanne Silverstein is quickly making her mark across a wide swath of the…
True Religion’s Playbook Leans Into Sports, Music
Rapper and Grammy-winner Saweetie is the face of the brand's spring 2024 campaign.
Informa Markets Fashion to Rebrand as Mmgnet Group
The goal is to act as a connector for fashion brands across a variety of industries including men's and…
Saks Stretches Luxury Appeal to Electric Cars
The retailer continues to form partnerships out of the norm, with the latest being with Lucid, which sells…
Esprit Embraces American Sportswear Tradition
As part of its revival efforts, the brand has reimagined iconic pieces for spring 2024 and is spotlighting…
What to Watch: French Luxury Brands Worry Paris Olympics Will Be Bad for Business
While luxury giant LVMH Moët Hennessy Louis Vuitton is a major sponsor of the event, sector leaders fear that…
EXCLUSIVE: David Morris Launches First Campaign Using AI
Using AI instead of CGI for the jeweler's Christmas fantasy divided production time by six and put costs on…
Adidas Responds to Phony ‘AdiVerse,’ Impersonator and Allegations
The Yes Men and the Clean Clothes Campaign orchestrated an elaborate hoax to encourage the athletic…
Tag Heuer Reups Partnership With Oracle Red Bull Racing Team
The "major" long-term deal solidifies the LVMH-owned watch brand's historical association with Formula 1…
Launchmetrics Integrates Tools to Optimize Sample Trafficking
The data research and insights company is merging its Samples and Discover tools to help brands to measure…
Steph Curry’s Brand Names First Ambassador
Sacramento Kings point guard De'Aaron Fox will wear the brand and get a signature sneaker next year.
PacSun Announces Formula 1 Collection for the Austin Grand Prix
The American retailer unveils the latest in its F1 series collaboration and new consumer retail shopping…
How Ssense Is Celebrating Its 20th Anniversary
For the Montreal-based global website, focused on emerging and established designers and brands for a…
What It Takes for Women to Get a Board Seat
You've got to say yes to a lot of things and let people know that you're interested, advised a panel of…
Neiman’s Fall Campaign Tackles ‘New Frontiers’
The campaign is the first created at Neiman Marcus by Ryan Ross, president, who joined the company in fall…