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Levi Strauss

In Levi’s We Trust, So Says New Report

A study ranking 700 American companies lists Levi Strauss & Co. as the most trustworthy clothing brand. See…

Controversial Executive Jennifer Sey Launches New Activewear Line

The brand, XX-XY Athletics, was founded by former Levi Strauss & Co. executive Jennifer Sey, who has faced…

Levi’s Cuts Workforce as Michelle Gass Takes Charge

The denim company is eliminating 10 to 15 percent of its corporate employees as it moves to a more…

Chip Bergh’s Final Word at Levi’s: The CEO Exit Interview

The outgoing CEO on transforming the denim mainstay, the changing nature of the C-suite, his DEI regrets and…

Beyond Yoga Hires Former Athleta CEO Nancy Green as Cofounder Exits

Michelle Wahler, cofounder and outgoing CEO at the Levi Strauss-owned company, built the brand into a nearly…

Vuori Names Former Levi’s Exec Riley-Grant as Chief Marketing Officer

She will report to founder Joe Kudla and oversee all marketing efforts across retail, e-commerce and digital.

Michelle Gass Set to Officially Step Up as Levi Strauss CEO

Chip Bergh is ending a 12-year stint that transformed the denim maker from a men's wholesale player to a…

Dockers Sees Success in Its Fledgling Women’s Business

The category has posted sales increases of more than 60 percent this year, albeit from a small base.

Beyond Yoga Stretches Its Retail Expansion With First Northern California Store

The athleisure brand now has five stores, with a sixth slated to open next month in Chicago.

Wholesale Weighs on Levi Strauss in the Third Quarter

The denim giant's DTC business continues to grow, but not fast enough to offset wholesale declines.

Dockers’ New CEO Natalie MacLennan Lays Out Hipper, Casual Vision

The khaki mainstay is in the process of updating its aesthetic and broadening its reach.

Levi’s Bottom Line Hit by Wholesale Declines

CEO Chip Bergh said the brand is strong and gaining despite the ups and downs of the post-pandemic period.

At Levi’s, DEI Progress Comes Amid Missteps

Representation numbers are crawling up but AI has had its adverse role to play.

Beyond Yoga Doubles Down on Retail Locations With Two New Stores in Los Angeles

The brand was acquired two years ago by Levi Strauss & Co. and has plans to pump up its brick-and-mortar…

Levi Strauss Names Snap’s Kenny Mitchell Chief Marketing Officer

Mitchell will report to president and soon-to-be CEO Michelle Gass.