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Adriana Lee

Tech Reporter

Adriana Lee is a Bay Area-based tech reporter covering the essential and emerging technologies shaping fashion, beauty, luxury and retail. Previously she wrote about lifestyle, culture, personalities and small business with clips in Time magazine, The Philadelphia Inquirer and others before moving on to the tech beat, where she has covered the sector's major movements for more than 10 years. Over the course of her career, she has been a freelancer, staff writer, managing editor, guest commentator for video and radio, session moderator at industry conferences and more, bringing information and perspective to everything from smartphones, smart homes, wearables, voice tech and VR to fashion, food, the performing arts and retail. Her current work is informed both by her professional and personal experiences, having grown up in her family's apparel manufacturing business. Today, she resides in the East Bay near San Francisco with her husband and two cats.

More From Adriana Lee

EXCLUSIVE: Syky Enlists Nicola Formichetti as Artistic Director

The luxury phygital platform joins forces with the fashion mastermind behind Lady Gaga's 'meat dress.'

Inside Authentic Brands’ Fleet of ChatGPT Smart Glasses

How ABG and Innovative Eyewear are carving out a new fashion tech frontier with AI smart glasses by Nautica…

Stitch Fix to Nix Full-time Human Stylist Jobs, Golden Goose Gets Employer Certification

Plus, FP Movement has a new campaign, and San Francisco 49ers running back Christian McCaffrey becomes the…

Stitch Fix Halts Full-time Hours for Stylists

Stitch Fix's human stylists will only have part-time work, starting in March.

Samsung Galaxy Phones New ‘Circle to Search’ Tool Makes Fashion Easier to Find

The shopping feature is powered by Google AI.

The Metaverse Well Runs Dry

Startup funding tanks, as even the metaverse's main builders hesitate to use the term.

Samsung Hits NRF With New Retail Tech, Partnerships

Samsung draws on its collaboration with Good American and others to showcase a range of retail-bound tech…

Microsoft Touts New AI Tools for Retail

Microsoft plants generative AI across retail, with offerings for personalized service, internal…

Walmart Flexes Tech Muscle at CES

The mega retailer reimagines product search with generative AI, debuts AR social commerce platform and more.

Dior and Puma Head to New York, Carlos Alcaraz Packs His Vuitton Trunk

Dior will show its pre-fall collection in New York in April, Puma is returning to NYFW, Louis Vuitton designs…

Amazon Points AI at Fashion Fit Problem

Amazon wants to make ill-fitting clothing obsolete by arming brands and customers with new AI fit tools.

Apple’s Fancy MR Face Gear Gets February Ship Date

The Vision Pro mixed reality headset will be heading to eyeballs on Feb. 2.

Google Amps Up Bid to Nix Cookies With New Test

Google launches a small test to battle Chrome cookies in an initiative with big ramifications for brands.

TikTok Shop Boosts Seller Fees

TikTok ends charm offensive to draw in sellers with incentives by quadrupling fees.

What to Watch in Tech for 2024 

A new generation of AI came with a bang for business in 2023. In 2024, it will grow up.