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Adriana Lee

Tech Reporter

Adriana Lee is a Bay Area-based tech reporter covering the essential and emerging technologies shaping fashion, beauty, luxury and retail. Previously she wrote about lifestyle, culture, personalities and small business with clips in Time magazine, The Philadelphia Inquirer and others before moving on to the tech beat, where she has covered the sector's major movements for more than 10 years. Over the course of her career, she has been a freelancer, staff writer, managing editor, guest commentator for video and radio, session moderator at industry conferences and more, bringing information and perspective to everything from smartphones, smart homes, wearables, voice tech and VR to fashion, food, the performing arts and retail. Her current work is informed both by her professional and personal experiences, having grown up in her family's apparel manufacturing business. Today, she resides in the East Bay near San Francisco with her husband and two cats.

More From Adriana Lee

Is It the End of the Apple Watch S9, Ultra 2?

The world's top smartwatch suffers a major blow, as Apple pulls the plug on online sales for the latest…

Shake-up in the Google Ads Team Portend Deeper Changes Ahead

Google's ad business is reinventing itself in the era of AI, and it's far from finished yet.

Interpol Sting Nabs $300M Global Financial Cybercrime Operation

"Operation Haechi IV" snagged 3,500 suspects for crimes ranging from online sextortion to e-commerce fraud.

Top 10 Stories of 2023: Top 10 Moves That Accelerated AI in Fashion

This year, AI graduated from experiment to high-priority business investment for fashion brands. Here are 10…

Google’s Next-gen Generative AI Hits the Enterprise

The Gemini Pro lets retailers, brands and other cloud customers build their own AI apps using Google's…

Meta’s Ray-Ban Smart Glasses Can Now Offer Fashion Advice

A new test for Meta AI adds capabilities, like identifying food, suggesting recipes and explaining what goes…

Study: YouTube Tops Teen List of Online, Social Platforms

A new Pew Research report of nearly 1,500 teens cited YouTube as the most used platform, beating TikTok.

Swatch Opens New London Location

Swatch brings collaborations with Omega and Blancpain, new MoonSwatch strap and more to Harvey Nichols…

Dior’s Japanese Café, Chanel’s Arts and Crafts, Moncler’s Sustainability Win

Dior is partnering with chef Anne-Sophie Pic, Chanel held an arts and crafts activation in Manchester…

Hilos to Launch On-demand Footwear Platform at Art Basel

3D printing platform Hilos Studio hits Miami with a new luxury sandal from Unknown Union.

Zero10 Brings Web Widget, Generative AI for Virtual Fashion Try-ons

Zero10 debuts a web widget to add virtual fashion try-ons anywhere, as it tests a generative AI tool that can…

Dior’s New Collab, Lagerfeld in Lisbon, Balmain’s Phygital Drop

Dior's Kim Jones collaborates with artist Otani, Karl Lagerfeld will design apartments in Lisbon, Balmain…

Balmain Collab Brings Art, AI, Personalization to Unicorn Kicks

The luxury brand, artist Ant Kai and tech firm Space Runners offer limited-edition revamps of real and…

Reebok to Partner With Futureverse in AI-metaverse Deal

The announcement will tease their first project, Reebok Impact, set to arrive in 2024.

Takeaways from Stitch Fix Earnings

It has been a rocky road for Stitch Fix, but its new executive leadership has a bold plan — to bring the…