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Adriana Lee

Tech Reporter

Adriana Lee is a Bay Area-based tech reporter covering the essential and emerging technologies shaping fashion, beauty, luxury and retail. Previously she wrote about lifestyle, culture, personalities and small business with clips in Time magazine, The Philadelphia Inquirer and others before moving on to the tech beat, where she has covered the sector's major movements for more than 10 years. Over the course of her career, she has been a freelancer, staff writer, managing editor, guest commentator for video and radio, session moderator at industry conferences and more, bringing information and perspective to everything from smartphones, smart homes, wearables, voice tech and VR to fashion, food, the performing arts and retail. Her current work is informed both by her professional and personal experiences, having grown up in her family's apparel manufacturing business. Today, she resides in the East Bay near San Francisco with her husband and two cats.

More From Adriana Lee

Stitch Fix Q1 ’24: Revenue Beats, But Results Mixed

Marked by mixed results, Stitch Fix's road to recovery is no fast track, but a long haul.

Spotify’s Loss Could Be Fashion’s Gain

Fashion tech companies love poaching data scientists from streaming giants. They should note: Another is…

Big Tech’s Big Gadgets of 2023

Here's how the top tech makers courted the public — by stuffing the trendiest innovations, high style and…

Ultimate Travel: Essentialist Now Puts Bespoke Travel at Your Fingertips

With the launch of its new mobile app, Essentialist's private, members-only luxury travel service is just a…

The Fabricant’s Fifth Anniversary: Ethereum, Revamped Collection, AI and More

The Fabricant aims to give the digital fashion world something to celebrate — mainstream adoption. Here's…

DressX’s Desktop Camera Brings AR Fashion to Your Zoom Calls

Video conference calls may never be the same again.

Dolce & Gabbana’s Razer Collab Launches

The holiday season has arrived, and D&G's latest gaming foray is here for it.

Urbanic Scores $150M Series C to Boost AI Design

The funding will fuel Urbanic's AI-generated design and supply chain efficiency, so it can pump out more…

Roblox Releases Latest Metaverse Fashion Trends Report

The fashion metaverse has been very good to Roblox — and here's why it's better than ever for fashion and…

Fashion’s Top Takeaways From Tech Earnings

Big Tech's rebound was apparent during earnings. So was a greater push toward AI. Here's how that's changing…

Revolve Is About to Carry AI-generated Fashion

On Friday, Revolve plans to reveal that physical collections from AI Fashion Week are dropping on the…

How Amazon’s Q3 (and Q4) Sets Up Crucial AI Race

Amazon's revenue, earnings and ad business beat expectations, but couldn't hide AWS' issues in the AI era…

Google’s Beauty AR Adds Hair Color, Foundation Try-ons, Ads

Google Shopping is pushing to own the beauty AR space, adding hair color and foundation to lip and eye makeup…

Bally Partners With PRE to Swathe Its E-Commerce in AI

PRE, the AI start-up founded by Parham Aarabi, is using human behavior modeling to boost Bally's website…

At LAFW, SAP’s Fashion Bid Officially Hits Both Coasts

The software titan wants to fuel fashion retail's future, so after taking the message to NYC, it's now…