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Adriana Lee

Tech Reporter

Adriana Lee is a Bay Area-based tech reporter covering the essential and emerging technologies shaping fashion, beauty, luxury and retail. Previously she wrote about lifestyle, culture, personalities and small business with clips in Time magazine, The Philadelphia Inquirer and others before moving on to the tech beat, where she has covered the sector's major movements for more than 10 years. Over the course of her career, she has been a freelancer, staff writer, managing editor, guest commentator for video and radio, session moderator at industry conferences and more, bringing information and perspective to everything from smartphones, smart homes, wearables, voice tech and VR to fashion, food, the performing arts and retail. Her current work is informed both by her professional and personal experiences, having grown up in her family's apparel manufacturing business. Today, she resides in the East Bay near San Francisco with her husband and two cats.

More From Adriana Lee

In Levi’s We Trust, So Says New Report

A study ranking 700 American companies lists Levi Strauss & Co. as the most trustworthy clothing brand. See…

Truth Social: Fashion’s Not on It … Or Is It?

Truth Social is teeming with fashion brands — or at least accounts bearing their names.

Bitmoji Is Coming for Your Pets

Snapchat Plus members can now personalize pet avatars in a fun update that, one day, could benefit brands.

Amazon Is Trying to Make Wave-to-pay Happen

Is tap-to-pay on its way out? Amazon sure thinks so, and it's trying to push it out the door.

Shoppers Can Now Teach Google What They Like and See More of It

Google amps up personalized shopping with new updates letting users rate product search results, fave brands…

Here’s How Amazon’s Fight Against Counterfeits Is Going

Amazon Brand Protection Report says fewer bad actors try to open accounts, while it nabs more fake goods than…

Americans Want More AI-Driven Shopping Features, According to New Report

Adobe research confirms that AI fever isn't just hype. People want genAI to make shopping better and cheaper.

Threat of TikTok Ban Can’t Stop Its U.S. Retail Ambitions

TikTok has been busy promoting merchant updates in public, while addressing advertisers in private.

5 Fascinating Facets of DOJ’s Apple Monopoly Lawsuit

DOJ's anti-monopoly case against Apple could forever change the way iPhone users get apps, kill off blue and…

Facebook Wants Pokes to Become a Thing Again

Facebook's digital finger makes a reappearance, and it's actually attracting the younger set.

Why Brands Need to Be Aware of YouTube’s New AI Disclosure Rules

It's easy to violate the rules, even if accidentally.

A Lot of Retailers Are Bungling Generative AI, Report Says

The AI tech may be all the rage, but a Salesforce study found a major swathe of retailers lack a crucial step…

5 Things to Know About Amazon’s Automatic AI Listings

Amazon's new AI tool is not for everyone.

Lawmakers Take New Aim at Tech — and Fashion Should Brace Itself

The TikTok bill, which passed the House by a huge margin, sets up a potential ban, as the EU clears the way…

Simon’s Affordable Luxury Outlet Is Becoming Its Own Retail Ad Network

Mall giant Simon Property Group's Shop Premium Outlets launches retail media network with marketplace tech…